There is a link to easy to understand distribution process, for anyone who wants to see. Just picked one off the internet.
To my very basic understanding, there might be licensing fees going to InBev. Also, it looks like InBev/Modelo makes the product, then sells it as a wholesaler to the licensed Modelo distributor.
Actually due to antitrust issues, Modelo in the US is NOT distributed by AB InBev. Nor is Miller Lite…
Modelo is licensed out for US distribution.
...so, still drives revenue to AB-Inbev.
Yep.
https://productdistributionstrategy.com/how-do-distribution-companies-work/
There is a link to easy to understand distribution process, for anyone who wants to see. Just picked one off the internet.
To my very basic understanding, there might be licensing fees going to InBev. Also, it looks like InBev/Modelo makes the product, then sells it as a wholesaler to the licensed Modelo distributor.
InBev makes money. BOTTOM LINE.