Perfect description. Tell the big lie over and over until it becomes accepted as truth. Little things I remember like the Walmarts immediately having huge racks of Obama t-shirts that nobody bought. Shortly after there were huge racks of clearance Obama t-shirts for $1. Mike the Moose was supposed to be the style setter. Yet when we have a real supermodel First Lady who really is gorgeous and making some brilliant and interesting fashion decisions, she's invisible to them.