Sometimes people who are not in the industry equate color with "makeup". For instance, the bright vivid red lipstick in the second photo contains exactly the same amount of lipstick as the nude-toned lipstick in the first photo. For that matter, chapstick would be the same amount of product, just a lack of pigment.

A public figure having a portrait taken in a daylight lighting setting has carefully constructed lighting and makeup. The makeup is of a different color, but it is certainly there.