This is just another of many examples of "stakeholder capitalism". That is, as opposed to, "shareholder capitalism". Companies have a duty to their shareholders, in which case profitability of their products should be of foremost concern. But, thanks to the ESG/DEI push from Blackstone pedophiles and their ilk, our entire system has been turned upside down, as companies use their huge balance sheets to try to virtue signal and grandstand. This is only because laws are not being enforced and definitions are being rewritten. This will not end well for them and it is doing irreversible harm to people. What are our elected officials doing about it? Nothing, as long as the political donations from the corporations still pour in. They do not serve the people. The best way to combat it is through boycotts. Eventually this should stem the tide. But it sure is painful to endure in the meantime.