I hardly ever goto Wendy's, but Surge pricing for a burger?
Sounds dumb since they can't argue scarcity with freezers -- sorry fridges for Wendy's -- full of "we promise it wasn't ever frozen" burger patties. The ride share gig gets away with Surge pricing because they have to come to your indeterminate location and there are limited resources (drivers) available to meet the demand. Wendy's doesn't have to come to you, you go to it. Wendy's doesn't have limited resources in their kitchen, they simply have the machines and staff that they designed their kitchen to hold at that location. Wendy's in my experience generally made your meal upon order ( except the frys) so it's expected to take some time before you get your food. Not seeing definable wins other than arbitrarily raising prices.
Seems like it would be a hard sell since the whole idea lacks a reasonable explanation for existence or a definable problem surge pricing would solve for Wendy's. Let's say you get in line for ordering. You see prices increasing as you get closer to ordering. Option 1 is suck it up and pay more. Option 2 is leave and go elsewhere. Option 3 is jump to back of line or order a drink and go sit down for a minute so prices can reset. As an aside, the Option 1 group whom might feel wronged by the higher price might decide to go to a competitor in the future.
Personally, I think there might be a lot of option 2 and option 3. So Wendy's ends up getting slightly more money on fewer customers and customers slow down their ordering by getting water and later coming back to get food at the desired price.
I hardly ever goto Wendy's, but Surge pricing for a burger?
Sounds dumb since they can't argue scarcity with freezers -- sorry fridges for Wendy's -- full of "we promise it wasn't ever frozen" burger patties. The ride share gig gets away with Surge pricing because they have to come to your indeterminate location and there are limited resources (drivers) available to meet the demand. Wendy's doesn't have to come to you, you go to it. Wendy's doesn't have limited resources in their kitchen, they simply have the machines and staff that they designed their kitchen to hold at that location. Wendy's in my experience generally made your meal upon order ( except the frys) so it's expected to take some time before you get your food. Not seeing definable wins other than arbitrarily raising prices.
Seems like it would be a hard sell since the whole idea lacks a reasonable explanation for existence or a definable problem surge pricing would solve for Wendy's. Let's say you get in line for ordering. You see prices increasing as you get closer to ordering. Option 1 is suck it up and pay more. Option 2 is leave and go elsewhere. Option 3 is jump to back of line or order a drink and go sit down for a minute so prices can reset. As an aside, the Option 1 group whom might feel wronged by the higher price might decide to go to a competitor in the future.
Personally, I think there might be a lot of option 2 and option 3. So Wendy's ends up getting slightly more money on fewer customers and customers slow down their ordering by getting water and later coming back to get food at the desired price.
I hardly order anything from them so probably no problem. I just think a lot of their restaurants will close because people will be mad.