It's akin to the chain reaction effect. Starts with very few people, they each convince two more, they each convince two more. Those initial ones take more time as they have to dig more, but now we do appear to have so many examples it doesn't take as long going from one group to another. I'm still astounded by the known bad actors that still pretend as if there's nothing going on and the 2020 election was legitimate. Totally ignoring the phrase "whoever sings first gets the best deal".