Pixar published a “Pixar version” of the Tortured Poets Society marketing material. If you don’t know what that is, consider yourself lucky. It essentially involves grayscaling images and putting ~angsty T-swift lyrics~ over the top of them. It’s like it’s 2010 again and the emo/scene kids have discovered Photobucket.

But it’s not just Pixar and Disney on Instagram. It’s the Merriam Webster Dictionary account.

It’s every “meme” account that basically reposts text posts from Tumblr and Twitter.

It’s the NYPost once again pushing her and Travis Kelce.

It’s John Fetterman’s former social media intern making it about working in DC.

None of this hype is normal.