The entire pride movement kicked off with the Stonewall Riots:

Early on the morning of Saturday, June 28, 1969, lesbian, gay, bisexual, and transgender persons rioted following a police raid on the Stonewall Inn, a gay bar at 43 Christopher Street in Greenwich Village, Manhattan, New York City. This riot and further protests and rioting over the following nights were the watershed moment in the modern LGBT rights movement and the impetus for organizing LGBT pride marches on a much larger public scale.

The Stonewall Inn and all the gay establishments in the area belonged to the mafia. The mob and the gay pride movement are deeply tied to each other.

The original Stonewall Inn was founded in 1930 as a speakeasy on Seventh Avenue South. It relocated in 1934 to Christopher Street, where it operated as a restaurant until 1966. Four mafiosos associated with the Genovese crime family bought the restaurant and reopened it as a gay bar in early 1967. The Stonewall Inn was a popular hangout for gay men, particularly for youth and those on the fringes of the gay community.

The Genovese was one of the BIG FIVE and it owned the entire gay community from top to bottom in New York City.

The Stonewall Inn, the center of the entire pride movement, had no running water. Glasses were never cleaned. The conditions were grotesque and yet very wealthy patrons went there all the time.

They could have afforded closed door parties with drug and liquor if that is all they wanted. It's clear they went to these places because there was something they need THERE.

Why did the mafia own the bar?

In 1966, young Genovese family member Tony Lauria purchased the Stonewall Inn, then a low-earning 'straight' bar and restaurant. "Fat Tony," as he was known, renovated at low cost and reopened the Christopher Street club as a gay bar, controlling everything from the jukebox to the cigarettes. He bribed New York's Sixth Police Precinct with around $1,200 a month to turn a blind eye to the goings on at the establishment.

Fat Tony was able to cut corners on safety and hygiene. Bartenders did not have access to running water behind the bar, so often served drinks in dirty, used glasses; many Gay Rights groups blamed the Stonewall for a 1969 outbreak of hepatitis among its patrons

The connection between the Pride Movement and the mob go deep.

https://themobmuseum.org/blog/the-gay-rights-movement-and-the-mob-stonewall-50/

THE STONEWALL UPRISING 50 YEARS AGO WAS A REBELLION AGAINST THE MAFIA, TOO

Nearly 50 years ago, on June 28, 1969, LGBT people – led by drag queens – rebelled against a raid by the New York Police Department on the Stonewall Inn gay nightclub. For two nights, gay men and women fought back against the police until they withdrew. “Stonewall” later became seen as perhaps the most important symbolic event in the modern LGBT rights movement.

Less well known is that the turbulent nights of June 28-29, 1969, were very much a rebellion against the Mafia, as well. The Stonewall was secretly owned by Matthew “Matty the Horse” Ianiello, a high-level caporegime (captain) in the Genovese crime family who held hidden interests in a series of gay bars and porn stores in the Greenwich Village and Times Square neighborhoods. Mob-run gay bars were notorious for charging high-prices for lousy, watered-down drinks from bootlegged liquor

It was a place to get "young" people drugged up and drunk.

https://www.villagepreservation.org/2019/06/24/the-mob-and-the-roots-of-the-stonewall-uprising/

Articles try to pain it like the mob lost its grip on the gay pride movement, but I doubt that. The mob doesn't let go of cash cows.

Another fallout from the Stonewall riots was that the mob would lose its crushing grip on the gay community.

Yeah, that's just the "story".

All these companies pay to pride causes because it's just a form of legal "extortion". You better pay or your business will be ruined and accused of homophobia. Pay up or ELSE.