This makes a lot more sense when you think about it from a spiritual perspective. If there is an ultimate Good and living profound Evil and all the evil wants is the enslavement and torture of mankind, things like this work great. You simply entice the PTB with generational wealth, power and adrenacrhome, then decades down the line mankind is nothing but a slavering mass of slaves living on their base desires and used as torturous fodder for the even more depraved ones in charge.