There are many opportunities to be polled out there, you just need to sign up to represent us. There's yougov.com, Angusreid.com, gallup.com and more. I don't think many of the polls come to you anymore. You generally have to go to them.
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"You generally have to go to them" and that's why they're inaccurate. I have never went looking for polls to place my bid. I have better things to do, like feed my family.