There are many opportunities to be polled out there, you just need to sign up to represent us. There's yougov.com, Angusreid.com, gallup.com and more. I don't think many of the polls come to you anymore. You generally have to go to them.
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I'm a member of Angusreid and once they know your political leanings you are segregated to only getting certain polls. I see lots of polls by Angusreid that I was never asked to participate in. It's my belief that the polls are weighted to get a desired conclusion. That's the reason i don't trust any polls, even ones that conform to my outlook on things.