It was greatly developed in sportsball marketing research, IIRC, in the 1950s and 1960s. Sportsball culture as a ritual/cultic universe originated on college campuses. The (already by then established/old) culture of pep rallies, cheers, etc.--it was realized with later social "science" thinking/research that the power of that was how it combined tacit with explicit motor functioning.
If you could teach people to chant sportsball slogans, for instance, and jump up and down in certain ways, you'd capture them at a level beyond just selling them sportsball team A or B.
There was a thing in the '70s and '80s among the Atlanta Braves fans, the "tomahawk chop"--that some of us felt was an intel experiment, given the connection between the Braves and the DS intel community in Atlanta (C cough cough NN cough). There was also "the wave" (whose origin/setting I forget).
There were other realms of this, but this was one I watched pretty closely. It's nothing new overall. Ancient rhetoric, for instance, and ancient mnemotechnics (art of memory) apply these methods. But in the era of the globalist MSM, they have developed all these things to the Nth x a million degree. People can be programmed to vomit slogans just as they can program themselves to ride a bike, paddle a kayak through rapids, sail a boat, or anything else. And at some point all you need is the eliciting setting to spur the behaviors.
YES.
It was greatly developed in sportsball marketing research, IIRC, in the 1950s and 1960s. Sportsball culture as a ritual/cultic universe originated on college campuses. The (already by then established/old) culture of pep rallies, cheers, etc.--it was realized with later social "science" thinking/research that the power of that was how it combined tacit with explicit motor functioning.
If you could teach people to chant sportsball slogans, for instance, and jump up and down in certain ways, you'd capture them at a level beyond just selling them sportsball team A or B.
There was a thing in the '70s and '80s among the Atlanta Braves fans, the "tomahawk chop"--that some of us felt was an intel experiment, given the connection between the Braves and the DS intel community in Atlanta (C cough cough NN cough). There was also "the wave" (whose origin/setting I forget).
There were other realms of this, but this was one I watched pretty closely. It's nothing new overall. Ancient rhetoric, for instance, and ancient mnemotechnics (art of memory) apply these methods. But in the era of the globalist MSM, they have developed all these things to the Nth x a million degree. People can be programmed to vomit slogans just as they can program themselves to ride a bike, paddle a kayak through rapids, sail a boat, or anything else. And at some point all you need is the eliciting setting to spur the behaviors.