The video discusses Bud Light's declining sales and Anheuser-Busch's (AB) subsequent actions, particularly concerning their relationship with the LGBTQ+ community. The central point is that Bud Light is "panicking" and has "nuked" its Pride sponsorships because sales have "never recovered" after the Dylan Mulvaney controversy.
Key points include:
Sales Decline: Bud Light sales have consistently been down approximately 30% each week since the controversy. This isn't isolated; all of Anheuser-Busch's brands have experienced sales declines.
Loss of Market Position: Bud Light lost its position as America's top-selling beer to Modelo Especial. While Anheuser-Busch owns Modelo Especial internationally, Constellation Brands owns it in the US.
Ending Pride Sponsorships: A significant change is Anheuser-Busch's decision to stop sponsoring Pride events and donating to LGBTQ+ charities. This is a notable shift, as the company had been a long-time supporter of the LGBTQ+ community.
New Ad Campaign: Anheuser-Busch has launched a new ad campaign emphasizing "traditional values," attempting to reconnect with its core customer base and distance itself from the "woke" image.
Uncertain Future: The video concludes that it's uncertain whether Bud Light or Anheuser-Busch will fully recover. Major changes are needed, but the outcome remains to be seen.
Here's a summary of the video :
The video discusses Bud Light's declining sales and Anheuser-Busch's (AB) subsequent actions, particularly concerning their relationship with the LGBTQ+ community. The central point is that Bud Light is "panicking" and has "nuked" its Pride sponsorships because sales have "never recovered" after the Dylan Mulvaney controversy.
Key points include: