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Cracker Barrel just CUT TIES with the San Francisco consulting firm that was responsible for its rebranding (twitter.com)

posted 278 days ago by brain_dead 278 days ago by brain_dead +120 / -0

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– BigDaddy1reboot 3 points 277 days ago +3 / -0

Why do companies pay consultants to destroy their brand?? If the CEO and the Board of Directors don't know their own company well enough to make improvements to their product, then perhaps a complete change at the top is where they should start.

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– Ismodredd 2 points 277 days ago +2 / -0

They knew, firing the firm is just a PR move.

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– brain_dead [S] 1 point 275 days ago +1 / -0

I would believe so.

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