I think people are boycotting the halftime show at least. Turning Point is doing their own, and I think I saw at least one other organization stepping up with another. I think it'll become a battle of the Christian organizations for the Super Bowl halftime views.
I wish people would just boycott NFL outright. Stop going, stop giving them money, stop watching. There's better things to do with your time. Even start a family movie time during game time. Or just watch a movie by yourself with pizza. Anything is better than watching and giving football your attention and money.

This is coming from me, who grew up on Sunday football, knew all the rules, players.. even had those little helmets from the gumball machines and re-lined them up on my window sill in NFC and AFC, and what order they were in in the league that week. It was family time, we even had season tickets to the UFL or whatever it was for a while (Denver Gold). Now, I won't even turn on a game. I stopped watching when there became so many domestic abusers. I don't want to know the criminals names, or celebrate them. Now I won't support the criminals (who get off with a slap on the wrist), but I also won't support the NFL with a minute of my precious time.