Obviously few years late but just hit me

DS is Thanos and does whatever it takes to attain power, through war and ritual sacrifice of their children with the end goal of achieving "balance" through depopulation. Thanos is the bad guy in the movie but ended up gaining sympathy from lots of people (esp. on reddit). There's a damn subreddit called r/thanosdidnothingwrong for goodness sake! This is to subconsciously program the masses to what they're planning to do next.