Let's be real about this. I sometimes find it hard to describe to my wife how all these lines are intertwined. We are dealing with several interlaced ideas, some of which have an ancient historical basis that most modern people simply have no clue about and don't have time to research (Jesuits, Freemasons, old religions, 'others', 'watchers', etc). Regular people are stressed out, have had their lives blown up, who possibly see the election as a once-every-four-years distraction, just don't have the mental bandwidth for this added level of complexity.

Many of us are geeks for this stuff, and see it as super consequential and important. And we should treat it that way. It's our role. Others just can't deal with another brain-breaker.