“All our newspapers will be of all possible complexions – aristocratic, republican, revolutionary, even anarchical…Like the Indian idol Vishnu they will have a hundred hands, and every one of them will have a finger on any one of the public opinions as required. When a pulse quickens these hands will lead opinion in the direction of our aims, for an excited patient loses all power of judgement and easily yields to suggestion. Those fools who will think they are representing the opinion of a newspaper of their own camp will be repeating our opinion or any opinion that seems desirable for us. In the vain belief that they are following the organ of their party they will in fact follow the flag which we hang out for them.”
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At first glance it might seem depressing. This is just a reminder saying that most media has been controlled propaganda for the purpose of creating the illusion of a clash of political ideology. This is precisely why Trump is calling for his own media outlet; to escape the trap of false political division so we might realize we're not so different after all.