Do you want something more? that website contains a backlink VIA consensus (https://c.sharethis.mgr.consensu.org/portal-v2.html) related at GDPR to an entity in Europe affiliated with the EU, that works in Marketing, Data, AD, Privacy, and so much bla bla, so another Think-tank, but guess located where? Belgium....And who's heading in there Tomorrow? Kansas

Coincidence? You decide.

Officially: IAB Europe is the European-level association for the digital marketing and advertising ecosystem Let's dig a second more, this is enough for me:

What is IAB Europe? IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.