They're actively bankrupting investment firms for We The People!
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There are not enough shares on the market for big institutions to cover shorts or to cover their option contracts. As more people refuse to sell, the institutions are forced to buy GME at ever increasing outrageous prices in order to fulfill their contracts. The spike could honestly quadruple on Friday (when option contracts expire) if people refuse to sell.
People are jumping onto this stock right now partially to get some gains, and partly just to screw over big companies.
It will pop and the price will drop to reasonable levels at some point - look up volkswagen short squeeze for a historical example. But while it runs up, these big institutions are forfeiting billions to every day retail investors.
Ah ok, appreciate it.