Explain it like I'm 10 years old. :-)
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Several years ago, a photographer took photos of Barbara Streisand's house in Malibu CA. She got pissed off. She made a very public display of how wrong it was.
Her bitching about it made the news headlines, and the whole world was curious and looked at the pictures. So, her complaining ended up backfiring on her. She wanted her home to be private, but instead it became very public.
The "Streisand Effect" is where someone does something that ends up having the opposite impact of what was intended.
The fact that we still remember the incident and use the term the "Streisand Effect" is a result of the "Streisand Effect". Its recursive!