Blink and you'll miss it.
(media.greatawakening.win)
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I will say that a brilliant time travelling graphic designer did that.
Logos can be difficult and fun at the same time. To say as much as possible in a fraction of a second ...that a glance will take.
It’s the same reason why memes work.
"To say as much as possible in a fraction of a second ...that a glance will take." This... is what masters of the craft strive for. Saul Bass was a genius at this sort of design.