Exactly. Think about it, this is an SNL sketch about democrat child sex trafficking. Even if they're trying to make fun of it, you can't drag something like that into the Overton window without more people going "hmm .. wait what?"

Could you imagine a sketch like that on TV in the 90s or 00s?

Basically it's about controlling the frame of the conversation. Normally the left has been very good at this, but with this Q stuff it's clear that they've lost control over what's being discussed. They're being forced to address things rather than choosing what is addressed.