Minority Rules: Scientists Discover Tipping Point for the Spread of Ideas
Scientists at Rensselaer Polytechnic Institute have found that when just 10 percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society.
The scientists, who are members of the Social Cognitive Networks Academic Research Center (SCNARC) at Rensselaer, used computational and analytical methods to discover the tipping point where a minority belief becomes the majority opinion.
The finding has implications for the study and influence of societal interactions ranging from the spread of innovations to the movement of political ideals.
“When the number of committed opinion holders is below 10 percent, there is no visible progress in the spread of ideas.
“Once that number grows above 10 percent, the idea spreads like flame.”
The 10% Solution. We are well past that. Call it the 100th monkey effect or whatever but it's why NCSWIC.
https://i.maga.host/1apyfhL.png
Minority Rules: Scientists Discover Tipping Point for the Spread of Ideas
Scientists at Rensselaer Polytechnic Institute have found that when just 10 percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society.
The scientists, who are members of the Social Cognitive Networks Academic Research Center (SCNARC) at Rensselaer, used computational and analytical methods to discover the tipping point where a minority belief becomes the majority opinion.
The finding has implications for the study and influence of societal interactions ranging from the spread of innovations to the movement of political ideals.
“When the number of committed opinion holders is below 10 percent, there is no visible progress in the spread of ideas.
“Once that number grows above 10 percent, the idea spreads like flame.”
https://wattsupwiththat.com/2011/07/27/tipping-points-and-beliefs/