Taxes are a pass-through item. The consumer bears the brunt of corporate taxation through pricing mechanisms. And it can be no other way. A business sets its prices with built in coverage for taxes, overhead and profit. Of course it is to their advantage to minimize their tax liability to enhance profitability, but in the end it is the customer who bears the price for taxes, not the business.

Politicians use "paying their fair share" as political tools, not as real concerns. Amazon, Exxon or GM paying more in taxes just means the customer pays more for their services. Silly argument from a consumer perspective.