What was wrong with the "best a man can get" campaign? Stupid men in the adverts, or what? Don't have strong brand feelings, but I never heard about that campaign. Thanks.
It was two things. The first and biggest was the "toxic masculinity" commercial that looks like a Lifetime-original movie where 5 out of 4 men are rapists. Also it was noticeable that only black men were portrayed positively at all in that commercial.
The second was a print ad a few weeks later that didn't get as much media attention but it offended a lot of women as the ad glorified obesity with one of those "plus sized" models who looks like she's one bacon cheeseburger away from a coronary. I'm sure some of the "body positivity" feminist whales loved it but a lot of normal women are just as put off by this "real women are fat" thing as the old complaints of the hard to obtain Barbie doll physique.
What was wrong with the "best a man can get" campaign? Stupid men in the adverts, or what? Don't have strong brand feelings, but I never heard about that campaign. Thanks.
It was two things. The first and biggest was the "toxic masculinity" commercial that looks like a Lifetime-original movie where 5 out of 4 men are rapists. Also it was noticeable that only black men were portrayed positively at all in that commercial.
The second was a print ad a few weeks later that didn't get as much media attention but it offended a lot of women as the ad glorified obesity with one of those "plus sized" models who looks like she's one bacon cheeseburger away from a coronary. I'm sure some of the "body positivity" feminist whales loved it but a lot of normal women are just as put off by this "real women are fat" thing as the old complaints of the hard to obtain Barbie doll physique.
"Best a man can BE" was their approach, designed by a radical feminist, thay pointed out alpha male toxicity.