What if they got so much backlash, they had to create this list:

COKE'S NEW "BE LESS BLACK" PROGRAM

Be less aggressive and less willing to commit crimes

Wear your pants less far from your waist

Spend less on sneakers while accepting welfare and food stamps

Act as if less is owed to you by your fellow citizens

Be less ignorant of which party freed the slaves, made them citizens, and secured the vote and Civil Rights for all; vs. which one viciously fought all of those, started the KKK, and is still enslaving you today

Vote less for Democrats, who keep you down and dependent and feeling marginalized

Talk less, and less loudly, in libraries and theaters

Pimp less

Be less bigoted toward whites, Hispanics, Asians, and homosexuals

Be less likely to leave women to raise your kids alone

Be less OK with being a single mother and with having abortions

Drop out of school less

Burn and loot fewer black-owned businesses

Kill fewer cops, including black ones

Be less inclined to ridicule and malign conservative blacks

Have less of a chip on your shoulder

Focus less on race and more on being a better person, improving the world