I kind of get where you're coming from, in how they choose to stick to one moniker, and one moniker alone, in order to herd people in the direction of the keywords they're SEOing, conditioning MSM viewers to associate, and etc.

But don't we call it "Qanon" ourselves? I can sense that calling it that has fallen slightly out of favor among experienced followers of Q. But sometimes I struggle to think of another term that's appropriate. "Q" can sound awkward, "Anon" sounds slightly sketch and 4Channy