One problem is the number of facts are exponentially growing year after year: https://en.wikipedia.org/wiki/Information_Age

Perhaps you remember 2000? That's roughly when the broadcast televisions and radios switched from the analog to the digital. Everything went into "high def" and it freed the radio frequency spectrum for the internet (for example cell phones).

Instead of (the information content of) 1 newspaper per day, you can now get 10000 newspapers per day in pretty much any language around the globe. It's like an all you can eat buffet of information.

Of course, most businesses operating over the internet know that it's all about measuring and tracking information in our "attention economy".