The fundamental problem is that online advertisement (or digital products) work with different economics. Once you produce a product, you can copy it infinite times with minimal marginal costs.
Facebook then auctions the something (where the product is you) to the highest bidder in a blind dutch auction. Google does the same thing. They then revenue share with content creators to hook people (ways to buy acquire scarce attention) on platforms like youtube or instagram, while optimizing the advertising levels so people click.
I don't think $15 billion will hurt them much. Facebook IS the internet in many countries.
The fundamental problem is that online advertisement (or digital products) work with different economics. Once you produce a product, you can copy it infinite times with minimal marginal costs.
Facebook then auctions the something (where the product is you) to the highest bidder in a blind dutch auction. Google does the same thing. They then revenue share with content creators to hook people (ways to buy acquire scarce attention) on platforms like youtube or instagram, while optimizing the advertising levels so people click.
I don't think $15 billion will hurt them much. Facebook IS the internet in many countries.