TL;DR I work at a large company with an employee cafeteria and thanks to maybe a handful of employees giving up coke products they're having a hard time selling Coke and Diet Coke and will be lowering their weekly orders of both going forward. ? Feels good man.
So, prior to a month ago I was a Diet Coke fiend. I would drink 2 or 3 on a normal day, 4 or 5 on a weekend or a holiday. I used to half-joke about being addicted because in all honesty I was.
I finally got so pissed off by Coca Cola's racism a month ago I forced myself to give it up. I no longer purchased a Diet Coke (or 2) with my lunch at work, I drank this thing called "water."
Today, all they have in the caf is Diet Coke and Coke ? they're sold out of everything else and they need to get rid of it. By my guess they've sold 30-35 fewer Diet Cokes in the past month just because of me alone. Add maybe 5 other people out of a company of several hundred, and you've got a problem on your hands- hundreds of extra cans you can't sell. They will be lowering their order from now on to prevent overstocking.
This is the first boycott I've ever participated in where I saw a concrete result I can trace back to myself, regardless of how tiny. This can be you too!
Leave an anonymous note somewhere the food manager can find it asking them to quit buying products from racist companies like Coke, that'll give him the proper understanding of what is happening. He may even look for other such companies to stop buying from.