TL;DR I work at a large company with an employee cafeteria and thanks to maybe a handful of employees giving up coke products they're having a hard time selling Coke and Diet Coke and will be lowering their weekly orders of both going forward. ? Feels good man.

So, prior to a month ago I was a Diet Coke fiend. I would drink 2 or 3 on a normal day, 4 or 5 on a weekend or a holiday. I used to half-joke about being addicted because in all honesty I was.

I finally got so pissed off by Coca Cola's racism a month ago I forced myself to give it up. I no longer purchased a Diet Coke (or 2) with my lunch at work, I drank this thing called "water."

Today, all they have in the caf is Diet Coke and Coke ? they're sold out of everything else and they need to get rid of it. By my guess they've sold 30-35 fewer Diet Cokes in the past month just because of me alone. Add maybe 5 other people out of a company of several hundred, and you've got a problem on your hands- hundreds of extra cans you can't sell. They will be lowering their order from now on to prevent overstocking.

This is the first boycott I've ever participated in where I saw a concrete result I can trace back to myself, regardless of how tiny. This can be you too!