I took a course to learn how to be a copywriter once. All the techniques used in marketing inflame all the seven deadly sins. Example: vanity or pride. Used when selling exercise equipment, beauty products or diet pills. My gut turned thinking about using my skills as a writer to convince people to buy a worthless product that they thought would cure their woes, by invoking sin. People need God. Not the latest product. Like the great Bill Hicks once said, “anyone here in marketing? Kill yourself.” Needless to say, I wasted my money on that course. I decided to write a novel instead.