At my grocery store today, Coke was on a buy 1, get 2 free, and there was plenty of product. Having a little trouble moving your product?
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The little cans are a great idea. I wish some of the sugar-cane sodas went to those.
Long ago I read a marketing book by John Sculley (CEO of Pepsi before his short stint at Apple) It was very interesting about the Cola Wars and how (and why) they introduced corn syrup. I think it was Coke early on that found that the bigger sized they made the bottles, the more people would buy. Then came things like the Big Gulp (which kept getting bigger and bigger) and Super Size.