Few people react to logic. In my experience an appeal to emotion wins more often. I'm horrible at graphics, but how bout a sunny picture of a little girl with a mask, holding an ice cream cone? Caption "It's time to take off the mask." Sympathetic and stupid at the same time. Or you could go hard core and say "thank you for wearing your muzzle." Two days ago I saw a lady with a mask walking her dog without one. It was even worse, because the lady was obviously a domestic employee paid to walk the dog. I wanted a picture, but it was too dehumanizing.
Few people react to logic. In my experience an appeal to emotion wins more often. I'm horrible at graphics, but how bout a sunny picture of a little girl with a mask, holding an ice cream cone? Caption "It's time to take off the mask." Sympathetic and stupid at the same time. Or you could go hard core and say "thank you for wearing your muzzle." Two days ago I saw a lady with a mask walking her dog without one. It was even worse, because the lady was obviously a domestic employee paid to walk the dog. I wanted a picture, but it was too dehumanizing.
Thanks for the tip. I will probably make a few that appeal more to emotion.