It's a joke - the people buying GME stock refer to themselves a simple crayon-munchers. Some kids are kinda dopey and you have to stop them eating crayons instead of coloring. Like that. It's a good way to deflect any legal claims from the crooks on Wall Street or in the media that we are trying to manipulate stock by pushing recommendations, so everyone just says "But hey, what do I know? I'm just a crayon-eating ape that likes the stock"