He appears to be hinting at retaliation against corporations bending the knee to woke BS and calls out their communist business dealings. This ought to be an interesting story to watch unfold. Other states need to step up their game as well.
https://floridapolitics.com/archives/421328-ron-desantis-backbone/
to be fair with that exact context of retaliation, they already got a form of retaliation and this doesn't necessarily imply he personally is going to do anything about it; not that he is or isn't as we wouldn't know such a thing