I've always wondered if he had inside info on how REM sleep patterns actually work and was able to implement that into his "patented fill." They are seriously the best pillows I've ever owned. I can't think of a time where I ever had a night NOT waking up and flipping over hot pillows, rolling around etc. MyPillows have been a life changer for me. Definitely recommend for any pedes still on the fence, my wife gives me shit because I keep buying them every time Mike gets slandered by Fake News. Whole house is littered with them lol