That slogan sounds so stupid that I honestly think the thought process behind it was this: "Ok now that we've successfully destroyed most of the west, we need a slogan about rebuilding that has 666 in it, any ideas?" "How about Road to Recovery on Route 666?" "That's way too obvious and makes no sense in any context, what else?" "Well the letter 'b' looks like a 6, how about we start there?" "Build Back Better!" "Oh my satan, that's perfect! Let's celebrate!" "I'll bring the pizza, you bring the walnut sauce!"

Slogan of the Great Reset crowd.