They’re in a funny spot in which they can’t say that the effects of global warming are too far away (40+ years) or else no one will feel any urgency. If they say it’s immediate then people will know it’s a lie. 12 years seems to be the magic number, and it covers two full election cycles. And that why we’re always going to be 12 years from the end of the world, unless we act right now to destroy society. Just to be clear, we’re dealing with a doomsday cult.