I think the banner and logo changes are a classic "anticipation" marketing technique. It is not aimed at the customer as much as us, the shareholders. Like a whisper campaign. It gets us talking, keeps us excited, and hopeful for the upcoming announcement. Similar to a whisper campaign.
It is definitely putting everyone paying attention (us and Hedgies) that a change is coming, a re-branding. When we put two and two together, i.e. the crypto and the logo and color changes, it sets your mind afire, good for us, and bad for the Shorts.
They do not want to make the announcement yet, but they want us to know one is definitely coming. That in itself leads you to believe it is going to be big.
I think the banner and logo changes are a classic "anticipation" marketing technique. It is not aimed at the customer as much as us, the shareholders. Like a whisper campaign. It gets us talking, keeps us excited, and hopeful for the upcoming announcement. Similar to a whisper campaign.
It is definitely putting everyone paying attention (us and Hedgies) that a change is coming, a re-branding. When we put two and two together, i.e. the crypto and the logo and color changes, it sets your mind afire, good for us, and bad for the Shorts.
They do not want to make the announcement yet, but they want us to know one is definitely coming. That in itself leads you to believe it is going to be big.
"classic anticipation".
well, I like your theory, and that technique is working!