Another example…Go Woke Go Broke.
(media.greatawakening.win)
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The business isn't a person and can't care about anything.
The people running the business obviously care about money, but they get fistfuls regardless.
Once you have shitloads of money, more money is rarely a motivation for anything. It's more about power, status, access, adulation from the plebs etc. etc.
Leftism can give you all those things on a personal level. Making a business profitable cannot.