1. No public information about their founders- bios, education, where their investment is coming from.

2. They have several Black Rifle employees on staff who left after BRCC publicly condemned Rittenhouse.

https://www.motherjones.com/politics/2021/02/black-rifle-coffee-company/

Think about it a second- if you were running a CIA honeypot targeting right wing gun enthusiasts, would you be happy that the company leadership came out publicly on the wrong side of a cut-and-dry gun advocacy issue? BRCC permanently damaged their reputation with their target audience with this. Perhaps intentionally?

3. They only have two blog posts on their website- One from November 6, 2020 and one from November 26, 2020.

The November 6th post is about the 1777 Stocking Gunpowder Mill explosion. Hmmm No mention of the election, even though it was only three days later.

November 26th- a post about a great lady named Shannon who was special operations Arabic. Joe Kent, who doesn't identify how he's involved with Stocking Mill, met her while while working in special operations, they married and had children. Shannon was deployed in Syria and killed by an IED. Very sad, but what does that tell us about Joe's connections?

4. They have a sassy pants unapologetically right wing Twitter account that has never been suspended, even temporarily. Sus in a time when government officials get suspended for saying much less extreme things on a regular basis.

5. If you study symbolism- they have pirate, gnome, moon, wig, fox, bubble, and hourglass symbolism in their branding. Several of their package designs bear remarkable similarity to similar roasts from Black Rifle.

For instance their "Harm's Way Hi-Caff" roast has almost identical symbolism to BRCC's "CAF Roast." Skull, rifle, axe, repetition of the letters CAF; red, black, and white packaging.