Reminds me of something Gabe Newell, CEO of Valve, once said in an interview:

You have to stop thinking that you're in charge and start thinking that you're having a dance. We used to think we're smart [...] but nobody is smarter than the internet. [...] One of the things we learned pretty early on is 'Don't ever, ever try to lie to the internet - because they will catch you. They will de-construct your spin. They will remember everything you ever say for eternity.'

You can see really old school companies really struggle with that. They think they can still be in control of the message. [...] So yeah, the internet (in aggregate) is scary smart. The sooner people accept that and start to trust that that's the case, the better they're gonna be in interacting with them.