Lowes immediate debunk - ouch
(media.greatawakening.win)
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Lowes and similar BB stores are not franchised. They have to follow policy as set by corporate. Sure, they may have some latitude when it comes to creating/enforcing (minor) policies, but that does not exonerate corporate, or set-up a hold harmless situation for illegal policy enforcement, and corporate will still be liable. Yes, the tweet is brand protection, but Lowe's corporate in Charlotte will be liable for what is done in Boise as much as Atlanta.
Of course. See: plausible deniability.
On paper, everything should be above the board and dress-right-dress across the nation.
In practice, however, that's where we find all sorts of things can be skewed any which way they see fit, within the bounds of plausible deniability.