For 1, people are tired of the media treating them like they are 6 years old with all of their agenda pushing propaganda. For 2, American Olympians disrespecting their country is a huge turn off. Even if its only a couple of athletes in the whole thing. For 3, Live Olympics is in a bad time zone for American watchers so I believe that is having an impact. For 4, Trans athletes will literally destroy the events if allowed to continue and expand. For 5, this is greater trend of all mainstream TV due to their propaganda and obvious agenda which has turned millions off. It's not hard to see.