And it would not be good if he were acting in the same flavor a Q. Each soldier is placed to act on his strengths, and sometime that strength is to appear in such a way as to throw the enemy off his game.

The Spartans during the battle of Thermopylae at times would open a large whole in the middle of the phalanx to give the appearance that order was breaking down only to suck the enemy into the middle and surround them. At other time they would break in a faint retreat and cause their opponent to stretch themselves out in vainglorious pursuit, and thus open themselves up to counter attack.

If anything is for sure, Lindell's is part of a larger strategy.