As a Grandmother with lots of toddler grandchildren, if one catches something now he or she gets treated as a pariah cause God forbid any child catch a cold. They get banned from school, banned from extended family visits, doomed to isolation. For frigging colds, and then the drama about “you exposed my precious child to illness” from the parents. WTF happened to normal childhood colds and flu….
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One thing I've done for a few people is to set up Wordpress sites for them. I help them buy a domain, download the latest version of Wordpress, and then upload the files to their new domain. I then show them the ropes and let them take off with their internet-conquering dreams.
Wordpress is easy to learn, and setting up everything goes pretty quickly. It all impresses people.
I've created a YouTube channel, but I haven't done videos yet. I don't have the presence or the equipment to talk on there, but I might present some information along with music clips or video clips. It's not hard to set up, and you don't really have to worry about YouTube's stupid monetization rules, if you just give links in the comments to sell your own merchandise (t-shirts, etc.). Spring.com allows you to design all kinds of stuff, and then they produce it on demand, ship it, and send you the profits. You can use them to make money from YouTube or from your own website. You can also set this up for other people.
Word of mouth actually works pretty well to start off with. Then there are press releases to local papers and FB self-promotion.