When we got our truck a couple of years ago, I had found a similar truck at another dealership that was a really good price, but was a unique blue color - was looking to negotiate the price. The salesman admitted it was a good price but in part because he said it wasn't a 'fleet color. Apparently the unique colors are harder to move off the lots and with so many leases these days, they want to he sure they can sell the car at a later point.