While true, the issue with this one is definitely the image. It's explicitly Satanic. You have the pentagram over the cow and a depiction of how to cut its throat (that's what the arrows are). The bone, the crown, and the explicit anatomy of the loin of the animal certainly have some esoteric meaning, though I'm not familiar enough with the occult to know what exactly that meaning is.

The fact that they're putting these images out broadly to a wide audience is scary. They're not hiding.